Dello's design services focuses on the effective use of design in business. While Design manifests itself in nearly every aspect of business, from architecture, signage, retail and interiors through, the physical appearance and ergonomic handling of a product are all forms of visual communication. Its contribution to the success and profitability of a company is often undervalued.
We at Dello look at design from a business point of view, and provide useful information on how companies can make design an integral part of their overall business strategy.
Conceptual Graphic Design
We believes that design can make a major contribution both to an individual's quality of life and to a corporation's success and that both individual and corporate interests can be served through the effective use of design disciplines: product design and communication design. Accordingly, our mission is to improve the quality of life and the effectiveness of organizations through design.
identity & Branding
How does a lone Coffee store in Seattle's busy Pike Place market become North America's leading retail coffee purveyor? Starbucks created an ambiance and style that infused new chic into this age-old beverage, making it the hip drink of the 90's.
Underscoring Starbucks' phenomenal success is its constant vigilance over retail design and packaging. The story of Starbucks may be less about coffee than about quality design and how the latter can play a decisive role in a company's identity and success.
Another example of the importance of corporate identity is Bon Appetit Bakery. Dello & Associates created a custom identity program that launched Bon Appetit to be one of the largest sellers of pre-packaged pastries. By creating a unique style for their family of labels and supporting elements, Bon Appetit has become one of the most recognized names in the pre-packaged pastry industry.
Labelling, Packaging & Point of sale
A client once asked us, "How do you define a good label design and its role within the business of selling products?" To us at Dello and Associates, labelling is defining what is ultimately useful and usable to customers or consumers in a form that is aesthetically pleasing. The trick is to differentiate yourself from your competitors and gain the market advantage.
A good label design, like quality, must be an integral part of running a business, rather than a tangential service, as is often the case. As a result, a good design, either for labels or any other form of packaging, can make the difference between a winner and a loser in the marketplace.
Whether the goal is to move a product off a shelf or express a corporate idea, successful selling demands clearly communicating real benefits to an audience.
At Dello, we've helped companies develop and produce a comprehensive range of flexible packaging, folding cartons and plastic containers. We've partnered with a variety of packaging facilities throughout North America to serve our clients in food, beverage, healthcare, personal care and household products.